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Chief Marketing Officer

Company Overview

Repat was founded in 2012 by Ross Lohr and Nathan Rothstein. Lohr spent time in Africa observing all the shirts that get donated in the US and wind up in these large second-hand markets in places like Nairobi and Dar es-Salaam. Lohr and Rothstein teamed up to find ways to prevent excess clothing from getting thrown out, and it appeared that Americans wanted an affordable way to preserve their t-shirt memories.

Since launching, Repat has sold over 175,000 custom t-shirt quilts to people around the country, and has become the largest e-commerce upcycler in the country. In 2016, Inc Magazine named Repat one of the fastest growing and most innovative companies in the country, and they were recently named the 15th fastest growing private company in Massachusetts by the Boston Business Journal. Repat has been featured on CNN, MSNBC, WBUR, Fast Company, the Boston Globe, Entrepreneur Magazine and Vogue.

Job Summary

We are seeking a growth-oriented CMO to lead the growth of our business through effective and innovative consumer marketing. This is a unique opportunity to build and grow a direct to consumer brand in a unique and interesting category.

Responsibilities and Duties

  • Paid Marketing Spend. Scale a profitable customer acquisition program which includes social, SEM, SEO, display, affiliate, and direct media partnerships. Facebook/Instagram is currently our #1 paid channel.  
  • Email Marketing Spend. Manage our new member and re-enrollment email programs by increasing the size of our “leads” lists and developing campaigns and triggered messages to increase conversions.
  • Analytics and Optimization. Measure campaign effectiveness and quickly drive iterative improvements.
  • Social Content Marketing.  Create content for social platforms to push beyond traditional direct response strategies and create a many-to-many network of customer acquisition events.

Qualifications and Skills

  • Expert-level understanding of marketing tools and platforms, including Facebook Ads Manager, Google AdWords, Google Analytics, programmatic ad-buying platforms, third-party tracking software, etc. Managed ad budget for these programs over $300K.
  • 3+ Years of Experience in customer acquisition and growth-oriented role for an online/digital product or agency.

Benefits and Perks

  •  Benefits (non-wage compensation) . These include health care, paid time off plans, parental leave, work remotely, and sales bonus incentives.
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